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04 / Founder · Positioning · Digital growth

Blauw Studio

I founded Blauw Studio and ran client growth end to end, from positioning to the analytics that showed what worked.

Role
Founder, owning work end to end
The gap
Conversion → analytics. Channels were tuned without knowing what drove revenue.
The bet
Run the offer, the website, the ads and the tracking as one system.
Proof
20+ digital experiences · paid-media ROI up 25% on average · delivery from two weeks to days
Blauw Studio projects page, showing a commercial door website on laptop, tablet and phone next to a grid of logo concepts for local tile stores
Role
Founder & Design Strategy Lead
Studio
Blauw Studio · Toronto · 2021–2025
Scope
Positioning · Digital experience · Paid acquisition · Analytics · CRM
Channels
Google · Meta · GA4 · Tag Manager · HubSpot

The handoff gap

Conversion →Analytics

  1. 01PositioningClarify proposition + message
  2. 02ExperienceDesign for conversion
  3. 03AcquisitionGoogle + Meta demand
  4. 04ConversionTurn traffic into action
  5. 05AnalyticsConnect behavior to outcomes
  6. 06CRMCapture + nurture leads
  7. 07OptimizationUse learning to improve

Where it brokeClients treated positioning, websites, acquisition and measurement as separate activities, so channels were optimized without knowing what turned into revenue.

The repairGA4, Google Tag Manager and HubSpot tied what visitors did back to the offer.

Clients needed positioning, acquisition and measurement to work together.

I founded Blauw Studio to give startups and small and mid-size businesses product and service strategy, brand systems, digital experiences and growth programs. I ran each project myself, from research to design, build, analytics and fixes, so I could see how the offer, the website, the ads and the tracking affected each other.

Structured testing and conversion work raised paid-media ROI by 25% on average. AI-assisted workflows cut delivery from about two weeks to a few days. Since April 2026 I’ve been back on client work, focused on rebranding and Meta Ads for service businesses.

Decision log

  1. Obvious move
    Sell each client a channel: a site, a Google campaign, a Meta campaign.
  2. Why not
    A Google campaign can’t fix a website that only takes phone calls. At Commercial Door Toronto, every lead in a month came by phone.
  3. The bet
    Own the work end to end, from research and positioning through implementation, analytics and iteration.
  4. The tell
    For Commercial Door Toronto I created the brand and run the Google Ads, the communication, the website, the email setup, three regional sites and the APEX franchise connection.

Proof

  • 20+Digital experiences · construction · hospitality · healthcare · professional services
  • +25%Average paid-media ROI, from structured testing and conversion optimization
  • 2 weeks → daysDelivery time, after AI-assisted workflows and automation

I can own growth end to end, from positioning to the analytics that show whether it worked.

Open the live product