Product Marketing · GTM Strategy · AI & Technical Products

Make complex technical products clear and easier to adopt.

I use customer research to shape positioning, messaging and GTM tests. I also build AI workflows to test ideas and reduce repetitive work.

How I work

I start with customer evidence, translate it into positioning, and test how the product reaches and earns adoption.

Selected Work

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Spotify Ads

Product adoption · advertiser workflows · measurement + automation

Supported advertisers across onboarding, audience strategy, creative, optimization and measurement, then built prototypes for repetitive planning and reporting work.

A/V/D

Audio · Video · Display

Python + API

Workflow prototypes

Spotify Ads editorial project cover reading Music moves brands forward.

Shandoka

Zero-to-one product · positioning · launch

Worked with a three-person founding team to shape vehicle concepts, brand, customer-facing experience and launch sequence.

Person founding team

0→1

Product to market proposition

PitchKit AI

AI product · workflow design · GTM operations

Turns unstructured client context into a workflow for strategy, production, QA and handoff.

1 brief

Strategy → assets → QA → handoff

Finalist

Super9s Buildathon 2026

PitchKit AI editorial cover with bold typography and architectural image.

Blauw Studio

Founder · positioning · digital growth

Led 20+ digital projects across positioning, web, acquisition and conversion, with an average 25% improvement in paid-media ROI.

20+

Web projects

+25%

Avg. paid ROI

Illustrated Blauw Studio cover: a green, mossy river landscape with two round tree canopies above the word BLAUW.

Additional evidence

Selected work that adds market-entry, AI systems and growth evidence.

05Momo MedicalNorth American healthcare GTM · buyer mapping · U.S. market entryStrategy

06Google Ads AI agentPython + live campaign data · pacing · search-term drift · tracking anomaliesAI / Growth

07Commercial services acquisition + conversionMulti-site web · Google Ads · SEO · conversion measurementGrowth

About

I work in product marketing and GTM for technical products.

My background in product and design, customer success and AI product building helps me work across customer research, positioning, adoption and execution. I have worked with Spotify Ads, built zero-to-one products, led client strategy through Blauw Studio and developed AI workflows and prototypes.